Connecting people to the world of Booking.com
Wayfinding design for the Booking Campus
In a team at Mijksenaar
For Booking.com, in collaboration with CBRE and UNStudio.
Images by Meijer Mijksenaar ©
In a team at Mijksenaar
For Booking.com, in collaboration with CBRE and UNStudio.
Images by Meijer Mijksenaar ©
Animation by Vincent Rheinberger
Architectural design: UNStudio; Lead interior design: HofmanDujardin; Area designers: CBRE Design, i29, Linehouse, Studio Modijefsky, UNStudio; Greenery: Moss; Carpet Design: Scholten & Baijings
The new campus for Booking.com could only receive a wayfinding design that is flexible, technical, fun to use and, of course centered around travel.
I was involved in the project from the early beginning to the final stages, playing a key role in strategy, creative direction, product design, implementation and client contact, and worked on graphic and pictogram design. During the project I collaborated with partners from CBRE, Hofman Dujardin, UNStudio and others in creating a hollistic experience for everyone who would visit the campus.
I was involved in the project from the early beginning to the final stages, playing a key role in strategy, creative direction, product design, implementation and client contact, and worked on graphic and pictogram design. During the project I collaborated with partners from CBRE, Hofman Dujardin, UNStudio and others in creating a hollistic experience for everyone who would visit the campus.
Finding and exploring
The wayfinding strategy developed by the team and me focused on bringing the elements of travel from the interior back into the wayfinding, without being too literal. Colour is a perfect vehicle for this, resulting in a colourful but elegant system of information. Wayfinding in the campus encourages users to explore the richness of the building, not only directing the fastest route.
The grid as a backbone
The grid used as the backbone for the wayfinding provides the necessary flexibility to carry the wide variety of situations. But it also is a way to give the stage to the striking architecture, the frame is strong in appearance but transparent in presence. The combination of colours on a black frame results in a recognizable system that has its own domain in the building, but also has a refined quality.
The size of the information determines the size of the panels placed on the grid. This results in a playful set of signs throughout the building and the voids create a certain lightness in the otherwise geometric design. Using the grid system a wide variety of sign types can be realized to serve all kinds of situations and changing contexts.
The size of the information determines the size of the panels placed on the grid. This results in a playful set of signs throughout the building and the voids create a certain lightness in the otherwise geometric design. Using the grid system a wide variety of sign types can be realized to serve all kinds of situations and changing contexts.
Graphics that are playful and inclusive
The graphic design leans heavily on type and pictograms, which are carefully selected and designed. Together they form information that is legible, inclusive and playful. There is seriousness in shape and style by the geometric character, but also room for quirks and fascinating details.
The pictograms were designed with an inclusive work environment in mind. Pushed by the diverse community within Booking.com we excluded almost all human figures from the set to make sure no one felt excluded.