I am an experienced designer who strongly believes in the beauty of everyday things and design as a means to improve daily life for everyone.
I am an allround creative thinker with 8 years of experience in multi-disciplinary design projects for a wide variety of clients and backgrounds. I strongly believe in the beauty of everyday things and design as a mean to improve daily life for everyone.
As a designer I excel in exploring user experiences, providing forward thinking solutions, and creating designs that are both engaging, beautiful, and functional. I believe that the power of design can deal with cultural, contextual and individual challenges.
In my current role as Design Lead at Mijksenaar I confidently navigate creative processes, guide teams in exploring design solutions and deliver results. During my career I have developed strong communication skills, enabling me to explain complex situations in a understandable way and build relationships based on this understanding. I have extensive project experience in both leading and doing, from analysis and site visits to strategy and concept, from design development to realisation and collaboration with manufactuters. Additionally, my international experience has equipped me with a global perspective, enabling me to effectively navigate and address diverse customer landscapes.
In my role as designer I had the opportunity to work with renowned architects, product designers, interior designers, urban planners and type designers. In general I had the pleasure of always working in multi-disciplinary teams for clients from different industries.
Coming from a world-renowned wayfinding design agency I have extensive experience in working for a variety of clients and industries, like Rijksmuseum, Dubai Future Foundation, Booking.com and airports in New York, Mexico and Jamaica. In these projects I keep the relation between user experience, context and client always central in my approach. Wayfinding is a discipline that is often cross-platform and always user centric, in my designs I explore how this user interacts with the environment.
As a designer I excel in exploring user experiences, providing forward thinking solutions, and creating designs that are both engaging, beautiful, and functional. I believe that the power of design can deal with cultural, contextual and individual challenges.
In my current role as Design Lead at Mijksenaar I confidently navigate creative processes, guide teams in exploring design solutions and deliver results. During my career I have developed strong communication skills, enabling me to explain complex situations in a understandable way and build relationships based on this understanding. I have extensive project experience in both leading and doing, from analysis and site visits to strategy and concept, from design development to realisation and collaboration with manufactuters. Additionally, my international experience has equipped me with a global perspective, enabling me to effectively navigate and address diverse customer landscapes.
In my role as designer I had the opportunity to work with renowned architects, product designers, interior designers, urban planners and type designers. In general I had the pleasure of always working in multi-disciplinary teams for clients from different industries.
Coming from a world-renowned wayfinding design agency I have extensive experience in working for a variety of clients and industries, like Rijksmuseum, Dubai Future Foundation, Booking.com and airports in New York, Mexico and Jamaica. In these projects I keep the relation between user experience, context and client always central in my approach. Wayfinding is a discipline that is often cross-platform and always user centric, in my designs I explore how this user interacts with the environment.
Next to my role in projects, I am in the positions of both team lead and mentor. As a team lead I represent the team of designers to the management, discuss overall well-being, but also creative strategy and way of working. Being a mentor I accompany several fellow designers at Mijksenaar, guiding them in their development and setting goals.
Experience
July 2023 — today
Team Lead (Internal role)
Mijksenaar
January 2023 — today
Mentor (Internal role)
Mijksenaar
January 2023 — today
Design Lead
Mijksenaar
September 2016 — December 2022
Junior
Mijksenaar
April 2016 — September 2016
Freelance woodworker and furniture designer
Nova Design and Maatwerk Interieurs
August 2015 — October 2015
Freelance research project
Delft University of Technology
See ‘Geist Radio Project’
February 2014 — July 2014
Design intern
Studio Wieki Somers
Talks and more
2024
Speaker at the Access as Creative Energy event at the Dutch Design Week, hosted by the Embassy of Inclusive Society. Together with a colleague we provide insights in how designing for diversity and inclusivity impact our work. More info here.
2023
Speaker at the Patterns in Design event hosted by Broeinest. I was invited to talk about patterns in design, daily use and behaviour. More info here.
2020 – 2023
Guest lecturer Environmental Psychology at the UvA masterclass on several occasions, providing the students insights in the basics of wayfinding and the psychology of wayfinding design.
2023
Member of the panel at ‘Toegang tot Amsterdam’ a themed night about the accessiblity of Amsterdam, with this night specifically about the Booking.com HQ. I was invited to join as a member of the panel discussion, following my role as wayfinding designer for the Booking.com HQ. More info here.
2016
Best Pictorial Award of the pictorial 'The Tuning of Materials: A Designer's Journey', by E. Karana, E. Giaccardi, N. Stamhuis & J. Goossensen. Submitted for the 2016 DIS Conference in Brisbane, Australia. See 'Geist Radio Project'.
Mention on the TU Delft site: here (in Dutch).
Pictorial can be found here.
2016
Speaker at Analog Borders symposium, at the start of the Analog Borders festival about the boundaries of graphics. Talk about printing with electrodes, in specific applying electroluminescence by screen printing. More info here.
Education
March 2023
Creative Direction
Short course
Central Saint Martins, University of The Arts London
August 2011 — August 2015
Integrated Product Design
Master programme
Delft University of Technology
Average of 8.0 – graduated with a 9.0
August 2011 — January 2012
Master exchange programme
Elective courses
Danish University of Technology
September 2008 — July 2011
Industrial Design Engineering
Bachelor programme
Delft University of Technology